One Way to Make a Business Message Easier to Read Is to : You have carefully crafted each sentence. You click the “publish” button, only to discover that your article does not appear.
Nobody reads them. No comments, no tweets, no sharing on Facebook.
This is enough to ruin the motivation of writers to keep creating great content and to ruin writer’s self esteem.
Are you expecting to need 10,000 hours to perfect your writing skills? Possibly not.
Write less since it will be easier to read, and style your words so they’re easier to read. That will help you get your reader’s attention.
Researchers at Jakob Nielsen’s seminal 1997 web usability study found that 79 percent of website visitors scan rather than read.
Consider how you use the internet. You search for information. If what you are looking for is nowhere to be found on the page you are visiting, you click away and look elsewhere.
A web page is designed to be viewed “leaning forward” whereas a TV show is made to be viewed “sitting back”.
Is there anything you can do to engage your readers to achieve higher engagement rates, so as to keep them on your site, and to keep them engaged with your content?
Make it snappy
For web writing to be successful, you need to be willing to put some of your English composition knowledge to rest.
It is increasingly common for people to scan web pages rather than read them in detail, so instead of fighting it, accept it.
Covering a complex topic may require you to make several posts.
If you serve content in portion-controlled sizes, it’s easy for readers to digest the content, and you keep them coming back for more.
Paragraphs should be written in an inverted-pyramid format.
This means that you must begin by stating your conclusion, then answer the question and provide examples to back up your contention. This will help scanners move from point to point and decide if they want to go deeper.
Make your content even more user-friendly by using these simple design techniques.
We can turn a long and overwhelming sentence into a sentence that grabs the reader’s attention and draws them in.
1. Embrace the line break
Making your content readable is much easier than you might think.
By simply introducing many white spaces, it can be possible to make even complex content much more reader-friendly.
You should feature one idea in each paragraph; the sentence length should not exceed three sentences.
Additionally, write some paragraphs that have only one sentence.
2. Break up your content with compelling subheads
Readers need to be enticed by a strong headline (and therefore a strong premise) before they actually check you out.
Having an engaging subhead keeps your readers interested, acting as a “mini headline” to keep them reading.
Your subheads need to be captivating as well as informational. Web readers are well-versed in what constitutes “BS,” so don’t exaggerate for fear of losing credibility. “Compelling” does not mean “hypey.”
Review your subheads once you’ve written them so that readers/scanners know what they can expect from the first part of your article.
Will they be able to remember your information if there is a compelling story?
3. Create bulleted lists
- Their captivating style enthralls your readers.
- Using them makes presenting multiple points much easier.
- Providing visual breaks for your reader, they provide a visual break from your text.
4. Use “deep captions”
Researchers have found the captions of images to be consistently the most-read material on a given page.
Put the image next to a “deep caption” if you need to.
The deep caption contains a couple of sentences. That’s enough to intrigue your readers to read the whole article.
5. Add relevant and helpful links
Content that links back to your own top-level material will keep people on your site and reading your best content.
The external links and references demonstrate that you’ve done your research and wish to cite experts in the field.
Your content should use both of these approaches to expand your reader’s understanding and add value.
Moreover, internal links save you from having to worry about being scraped (copied and pasted) onto other sites without attribution.
6. Highlight content strategically
With bolding important concepts, your reader will be able to skim through your essay quickly and quickly recognize the most important information.
The same effect comes from highlighting everything, which the same effect comes from not highlighting anything.
Instead of highlighting these points, you should make sure that the scanner can quickly pick them out.also read Read like a Lawyer
7. Harness the power of numbers
Feel that numbered list posts are tiresome? Think again.
Making posts more inviting with numbers, engaging the reader, and keeping the reader on track is a great way to ensure the post’s success.
A post can be more persuasive just by numbering its main points. Give it a try.
8. Check your formatting to turn scanners into readers
When you have used subheadings, numbers, bulleted lists, and other formatting to highlight key points in your entry, go back and read only the content that you’ve called attention to.
Is the gist clear to you?
Choose the most interesting and relevant words from the document — those that will draw your scanner in and convert her to a reader.